What the studio does
Two modules. One finished decision.
Naming does the whole job and gives you a shortlist you can act on. Branding takes the name you chose and shows you what it could look like. Neither needs you to steer it while it runs.
Module one
Naming
One studio run, from the briefing to the recommendation. The category is read first, the creative brief is written out of what that reading found, several hundred name candidates are built against named directions, and what reaches you is what survived the cut.
Fully automatic
Analysis
Who you are up against, the naming patterns your category already follows, the whitespace between them, and who exactly you are talking to. It runs before anything is invented, which is what later makes a refusal defensible rather than a matter of taste.
Strategy
The creative techniques are chosen for your problem out of the research, the briefing, the audience and the category conventions. A crowded sector and an empty one do not get the same treatment, and each direction is given a name so it can be argued with.
Naming
Several hundred name candidates are built against those directions, then tested against criteria that were written down first. The volume is not the product. It is what makes real elimination possible.
Recommendation
The strategically strongest options, each with one line on why it does the job, the screening it cleared, and a domain developed alongside it and checked for availability. Nothing on your shortlist turns out to be unusable.
Module two
Branding
Once the name is settled, the studio builds a first visual direction around it. Enough to see the brand standing up and to brief a designer properly. It is not a finished corporate identity and it does not pretend to be one.
What comes back
- Logo
- Directions for the mark, not one locked artwork.
- Typography
- A typeface pairing, with the reasoning for why it suits this name.
- Colours
- A palette built for the category the brand is walking into.
- Shapes
- The formal language: geometry, weight, how the brand behaves.
- UX
- How the direction translates into an interface, not only onto a logo sheet.
What you take away
Everything downloads twice.
Once for the room you have to convince. Once for the tools you actually work in.
Strategy presentation
A PDF you can put in front of a co-founder, a board or a client. The recommendation with the reasoning attached to each name, laid out to be presented rather than read alone at a desk.
Agent input
The same results as Markdown, written to be handed straight to your own AI setup. You carry on from where the studio stopped instead of retyping any of it into a prompt.
Go deeper
Each feature in detail
Some parts of the studio deserve a page of their own.
Synthetic testing
Every name proposal is tried against six audience profiles built for your project. See what a profile contains and how the reactions reach you.
See how it works →
Working with the studio
It is a conversation, not a vending machine.
You can send the studio back into the work. Tell it what you like, what is off the table, what missed your taste and why. Your reaction to the first round is the most useful information in the project: saying what is wrong with a direction is far easier than specifying one from nothing. The run happens again with your notes in it.
The name is the one decision you cannot quietly revise.
Run the whole process before you commit, and keep the reasoning for the day somebody asks you why.
Pay per run. Cards, wallets and invoice options for companies, all through Stripe.