Pricing
A fixed price for a finished piece of work.
Two sprints, two prices. You are paying for the result rather than for access to a tool, and a round of feedback is already inside the price.
How it is priced
You are buying an outcome, not usage.
Most AI tools sell you credits and leave you to work out what they are worth. We would rather name the price of the finished work, so you know what you pay and what lands on your desk before anything starts.
One price per sprint
The fee covers the whole run, from the briefing to the recommendation. It does not move with how many candidates the studio builds or how long it spends cutting them down.
No credits, no seats, no subscription
There is nothing to top up and nothing sitting on your card between projects. You buy a sprint at the moment you have something to name.
A feedback round is included
Tell the studio what missed your taste and it runs again with your notes in it. That second pass is usually where the name is chosen: reacting to real candidates is easier than specifying them, and what you reject is information. It belongs in the price rather than being sold to you afterwards.
The two sprints
The name comes first, the look comes after it.
The Naming Sprint is a complete piece of work on its own. The Design Sprint is worth buying once the decision is made, and not before.
Sprint one
Naming Sprint
The whole naming job, from the briefing to a recommendation that holds up when someone asks where the name came from.
$209€179
one sprint, paid once
What you get
- Research into your category and your audience, done before the first name is written
- Several hundred name candidates, built with methods chosen for your naming problem rather than a default sweep
- Linguistic and cultural screening for the markets in your briefing, plus a domain strategy checked for availability
- A ranked shortlist with one line on why each finalist does the job, as a PDF to present and as Markdown for your own AI tools
- One feedback round: the studio runs again with your notes in it
Sprint two
Design Sprint
A first visual direction for the name you chose. Optional, and enough to brief a designer properly without commissioning a full identity.
$59€49
one sprint, paid once
What you get
- A visual direction around your name: logo direction, typography, colour and form language, and how it behaves in an interface
- Files for your designer and a skill for your own AI tools, so Lovable, Figma or Canva keep working inside the same design system
- One feedback round on the direction, in the same price
Payment runs through Stripe. Cards, Apple Pay, Google Pay, PayPal, Amazon Pay and a long list of regional wallets all work, and companies that would rather pay against an invoice can use Billie or Klarna.
Before you buy
What people ask about the price.
Is this a subscription?
No. You pay per studio run. There is no seat count, no monthly minimum and nothing to cancel.
Can I give feedback and have it run again?
Yes. Tell the studio what you like, what is off the table and what missed your taste, and it runs again with that in it. The Naming price includes one feedback round.
How many names do I get?
Several hundred are generated. Far fewer reach you, and that is deliberate. The studio exists to eliminate, and a service that hands back fifty names has moved the work back onto your desk.
The name is the one decision you cannot quietly revise.
Run the whole process before you commit, and keep the reasoning for the day somebody asks you why.
Pay per run. Cards, wallets and invoice options for companies, all through Stripe.