Naming
Do you still need a .com? Domains and brand names
How much a .com still matters, which extensions work as alternatives, and what the domain ending does for your brand and for search. A position, not a list.
5 min read
Journal
Articles on branding
Every article we've published about branding.
Naming
10 myths about business and product naming
The assumptions that cost founders a name: what is true, what is not, and how agencies turn an argument about taste into one about evidence.
6 min read
Naming
10 product naming fails, and what each one teaches
Ten documented cases where a product name stopped working, in another language or later at home. What the pattern is, and where it gets caught.
5 min read
Naming
Business name generation is more than just a name
A business name has to clear cultural, linguistic and competitive checks before taste gets a vote. What those checks are, and what each one rules out.
4 min read