Naming
10 product naming fails, and what each one teaches
Ten documented cases where a product name stopped working, in another language or later at home. What the pattern is, and where it gets caught.
5 min read
Journal
Articles on screening
Every article we've published about screening.
Naming
Business name generation is more than just a name
A business name has to clear cultural, linguistic and competitive checks before taste gets a vote. What those checks are, and what each one rules out.
4 min read